Responsive Website’s For All Your Devices

  The popularity of tablets and smart phones has made it necessary that websites work on all your devices… Almost 50% of searches on the Internet are conducted on either a tablet or mobile phone. It is for this reason that responsive websites are in high demand. In the past accessing the Internet was mostly initiated from a desktop computer or laptop. However, with the technological breakthroughs in tablets and mobile devices, accessing the Internet has become faster and more appealing to users. The search engine companies (Google, Yahoo & Bing) have expressed their desire for websites to be created with all types of devices in mind. Responsive means just what it says. A responsive website does just that, it responds to the device that is accessing it. For instance if you access a website on your desktop it will appear a certain way. However, if you access the same website on your mobile phone it will appear differently than your desktop computer. The reason for this is that a responsive website will respond to the device that is accessing it and realign it’s copy, pictures and navigation buttons. If the web designer has done their job properly the user

A National Internet Presence

  How do you get national coverage for your local business inexpensively ? The problems that surface are… usually related to finances. For example the costs associated with opening up 50 satellite offices strategically targeted in the areas that would help your business are absorbent.   Create a national infrastructure of offices strategically situated to your custom needs. Technology has made it possible to be in one place at one time and because of this it is possible to have representation simultaneously in hundreds of places spread out over the United States or even the world. This can be accomplished if choreographed, executed and maintained properly at costs far below conventional expectations. Imagine you have a business with one core geographic location but have a product or service that can prosper with a national presence. It’s not for everyone that’s for sure, but it might be for you. Have you even considered a national presence with local representation ? You may want to talk to a marketing company about your options.

Social Media Marketing

Social Media is not anything new because we have been socially engaging business opportunities for hundreds of years… The only clear difference between now and let’s say the “Roman Empire” is technology and usage. Taking advantage of social media to benefit your business is what’s on everyones mind. Facebook is an example of social media, but can you profit from a Facebook social media campaign ? The answer is maybe. If your business can persuade someone on Facebook to buy your product or service, then yes you might be able to turn a profit by using it. Making a connection with people that converts to revenue is social media marketing. Let’s say you have a new skin cream that removes wrinkles under your eyes in less than five minutes. Depending on how big your Facebook friends list is, you may be able to get the word out to them and launch a social media frenzy. In the end any exposure anywhere can always be good for a business but if you can create a buzz in a social media forum it should be less expensive and more profitable.

Video Marketing

By 2017 video will make up 69% of all consumer Internet traffic. With online video becoming a major means for people to gather their information and entertainment needs, businesses that hesitate to include it in their internet marketing and advertising plans will suffer for it. Internet video has become the future of content marketing. Studies show that at least 50% of all companies are making use of video marketing and that figure is estimated to rise to at least 65% within the next several years. Let’s face it, watching is easier and more entertaining. Video is naturally engaging and at least 100 times more effective and entertaining. In addition video can be promoted with better results through social media such as Facebook and YouTube with point and click ease. In a recent study websites with video on them were in one of the top 3 web pages visitors selected on the website.

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