By 2017 video will make up 69% of all consumer Internet traffic.
With online video becoming a major means for people to gather their information and entertainment needs, businesses that hesitate to include it in their internet marketing and advertising plans will suffer for it. Internet video has become the future of content marketing. Studies show that at least 50% of all companies are making use of video marketing and that figure is estimated to rise to at least 65% within the next several years.
Let’s face it, watching is easier and more entertaining.
Video is naturally engaging and at least 100 times more effective and entertaining. In addition video can be promoted with better results through social media such as Facebook and YouTube with point and click ease. In a recent study websites with video on them were in one of the top 3 web pages visitors selected on the website.