It’s very important to have your business information correctly published in some selected online directories such as Google My Business, Yahoo, Bing, Yelp, The Yellow Pages and some other online directories that are selected in concert with the type of business that you do. Actively updating the content on your listings can keep them healthy and current which also can help overall Internet optimization.
Each search engine company has their own way of registering your business with them, but it’s really not that difficult and with a little bit of patience you can have your business listed with them in no time at all. If you are unsure about some of the questions they may have or are finding it hard to set your listing up, please give us a call and we’ll walk you through the process for free. Most Internet marketing companies would charge for this service, but we don’t think helping you list your business should be something to charge you for. We would much rather build a relationship with you and hopefully find a way to increase your sales.
A Responsive Website simply means that your website will respond in design and performance to the device that is accessing it. Since mobile phones and tablets are being used more often the search engine companies want the users experience to be a good one. Hence, a website will look different on your desktop than it does on your mobile phone and tablet because it will literally adjust (respond) to the device it is serving at that time. Usually your overall website theme will remain intact but will be re-aligned to fit the device that it serves.
Search Engine Optimization or “SEO” is basically marketing your website so people can find it when they search for your products or services. Think of it as a point system, the more good things you do to enhance your online presence the more points you get and the better your chances are to be found on the Internet. There are many things you can do to increase your exposure and improve your rankings such as having a healthy reputation online through positive reviews from your happy clients and online business directory inclusions. There are many other marketing strategies that can help improve your overall presence on the Internet and we can discuss those together when the time is right.
This is basically paying the search engine companies or online business directories to be in a good position on search results so that someone will notice your ad, click on it and hopefully contact you and become a viable lead. It’s also a bit like an auction where you set a daily budget and determine how much your willing to pay for each person that clicks on your ad. Often times a bidding war ensues and it can become very competitive.
Every business has a geographic profile no matter how small or large their business is. One example of a businesses geographic profile is a dentist. A dentist will serve people as far as they are willing to drive for a dental treatment. The distance most people are willing to drive to their dentist will define what a dentist’s geographic profile might be. These profiles can vary depending on whether you live in a busy city or out in the suburbs. Every industry is different, for instance an air conditioning companies geographic profile will cover more of a distance than a dentist’s would because they service their clients at their clients location.
The size of your website really depends on how many products or services you make available to your customers. The more you offer the more you’ll have to cover on your website. Generally a website may run from 20-30 pages or so and would include separate topic pages such as Home, About Us, Request A Quote, Contact, Site Map, Privacy, Terms Of Use, Testimonials and then of course the services or products they offer. Some sites include “How To” pages or information pages that instruct their visitors on how to perform certain tasks that may help them determine the extent of the service they might need or provide information on how much of a product or what type of product may be required.
Yes, inbound links are very important for optimization, but the quality of your inbound links and how they are used and where they are coming from is even more important. Just sending a bunch of links to your website could actually hurt your optimization efforts. Think of an inbound link as a recommendation or referral from a friend. If this friend has credibility and is well respected for what ever they are recommending, then their opinion or advice is taken seriously. The same goes for inbound links, if the links are coming from a well ranked website and the content on that site is relevant to the page that it’s linking to, chances are more likely that it will help your optimization.
Yes, Alt Text’s are important for images on your website. Images have no way of letting the search engine companies know what the image is all about except when using Alt Text’s to identify the image subject matter. In addition people might be able to find your site just by searching a specific subject matter using keywords that bring up your photo in a search result.
Arguably one of the oldest marketing sayings, this “rule” simply states that if a potential customer arrives to your website home page and can’t calculate their next move with in 3 seconds then they’ve failed the three second rule. This usually means your site is convoluted and needs to be redesigned. The home page is the most important page on your site because it’s the gateway to everything else.
No one can guarantee the top position on Google and if someone makes that promise to you then you better get an iron clad money back guarantee in writing. Google is in business to make money and they are always evolving, resulting in an ever changing landscape related to Internet Marketing. A good Internet marketing company will create a strategy that sets realistic goals which are monitored along the way to make sure a plan is on course. They will not guarantee anything except maybe that they’ll do their best to create a success story everyone can be proud of.
