I started my first job at 12 years of age as a dishwasher in a Greek Restaurant somewhere in New York. Wow ! that was a long time ago and I’ve had a bunch of jobs since then. All my experiences have given me a special insight on how to work with people and turn vision into success stories.
I worked for a travel company, finance company, printing company, in retail stores, ran a catalog creative agency, supervised a call center, launched a national sales force and was involved with several start up’s while owning two separate businesses along the way.
However, my most memorable position was working for my father at his Marketing & Advertising Agency located in Greenwich, CT. My dad was old school and a very hard worker. The experience I received working in a family business paved the way for who I would become years later. He left us a little over four years ago and I miss him…
…And then came the Internet and all hell broke loose. Since 2006 I have been entrenched with everything related to the “Web”. We called it the “Wild Wild West” back then because everyone got away with murder. Things are different now and not as unpredictable as before but still somewhat volatile.
Coexisting with the search engine companies is an art form caressed by patience and determination. Let’s face it companies like Google do their best to serve the public while also serving themselves, a classic conflict of interest. I only began realizing a certain synchronicity with the Internet after I stopped chasing after what I thought Search Engine Companies wanted.
All businesses have a geographic profile where their products or services can reach, hence the idea for our company name. We identify your geographic opportunities and create strategies that can make vision into reality. Marketing is still marketing and if we do our job right we will both have success.
Sergio
