I love to write so writing for work makes my job even better. Many Internet marketing companies have copy written to just fill in space so that they can get content on a blog or a website to fill in gaps. We don’t do that here at GSM, we create rich, relevant content that inspires reading. Whether it’s for a blog, social media or a website our goal is to make people want to read our stuff.
In addition we create content that drives people to an action of some kind. We hope this action leads to a call or form submission that becomes a sale. We remind ourselves all the time that we have a responsibility to channel our expertise, creativity and passion into successful campaigns for our customers.
Oh yeah, I became the manager by default because writing copy was a part time job for me and I guess I just fell into the role of manager. Truthfully I’m more like a helper of sorts and try and assist anyone that might need a hand. I hope to work on your next project.