Pay Per Click, PPC Or Paid Search Are All Forms Of Paid Advertising Online.
Have you ever been to an auction ?, PPC might remind you of one. You set a budget and then you bid on how much you are willing to pay each time someone clicks on your ad.
Benefits of paid search / advertising
Real time strategic advertising.
You only pay when someone clicks on your ad.
Ability to collect crucial visitor data quickly.
Increase highly targeted traffic to your site instantly.
Pay less per click through creative ad’s & placement.
You can control your costs.
Target your campaigns geographically & seasonally.