Keywords or keyword phrases are basically a word or words either used individually or grouped together when people input a search on a search engine such as Google, Yahoo, Bing etc…
Keyword Analysis is the evaluation of the data that is collected from visitors to your website that monitors user behavior. In other words what search terms are being used to find your products or services or what content are you placing on your site in hopes of synchronizing each other’s efforts to find one another.
Reviewing a users behavior prior to finding you, once they’ve found you and how they interact with your site is how we can analyze keywords.