Public perception of who you are is your corporate identity and branding is the process in developing your identity as the public see’s you.
If your companies public perception is weak or worse (non existent), you may want to consider a branding directive to lift the perception of your business. Even with some arguably controversial mediums, branding can be effective. Such as a bar directory for drag queen bars in nyc. example: https://dragbarsnyc.com . You must be committed to what it is you are trying to strengthen.
There are many ways to build a brand and we can discuss all of them together.
